Yamaha continues to witness a large expansion trajectory
Soaring higher on the steady good results of its products portfolio and modern advertising strategies, India Yamaha Motor registered a revenue expansion of thirty% in June 2011 along with sale of 36,595 models vs. 28,155 units in June 2010. In domestic markets, the product sales grew 28.9% yr-over-12 months at 27,263 models in June 2011 vs. 21,157 units sold previous yr. The export figures stood nearly 9332 models in June 2011 although 6,998 motorcycles ended up exported in June 2010, a expansion of 33.3%.
Speaking on the results, Mr. Jun Nakata, Director – Income and Advertising and marketing, India Yamaha Motor, explained, “We are quite delighted with the consistent product sales growth that we’ve been witnessing this calendar year. The start of the new versions of SZ-X series is driving our revenue in both domestic and export markets. We prepare to attain out to customers in tier II & tier III metropolitan areas and are expanding our income and service network.
Our attempts in direction of improving our connection with our esteemed customers by means of various initiatives like the Yamaha Risk-free Riding Science, R15 One Make Race Championships & the Product sales and Support camps have also been quite fruitful.”
The brand had also arranged its eyes on the recreation of Football as it solely arranged the Yamaha ASEAN CUP U-13 Football 2011 for the first time in India. The tournament winner – Team Kolkata is presenting India Yamaha Motor at the 3rd Yamaha ASEAN Cup U-thirteen Football Finals to be held in Thailand from July 15-17, 2011. They will be competing towards groups from 5 Asian nations particularly – Thailand (2), Indonesia, Vietnam and Malaysia.
Yamaha made its preliminary foray into India in 1985. In August 2001, Yamaha India grew to become a a hundred% subsidiary of Yamaha Motor Co., Ltd, Japan. In 2008, Mitsui and Co., Ltd. entered into an arrangement with YMC to grow to be a joint-investor in the bike manufacturing firm “India Yamaha Motor Private Restricted (IYM)”.
IYM operates from its state-of-the-|artwork production units at Surajpur in Uttar Pradesh and Faridabad in Haryana and creates motorcycles the two for domestic and export markets. With a powerful workforce of far more than 2,000 personnel, IYM is highly consumer-pushed & has a countrywide network of above 400 dealers.
Know more about SZ-X here.